These Interesting Facts Show What Daily Life Was Like in Ancient Rome

Even in ancient Rome, lavish advertising spending was common, echoing today’s multimillion-dollar Super Bowl campaigns. This showcases how history repeats itself in terms of marketing strategies.

The Roman Games turned the city into a bustling hub of advertisements. Every method was used to drum up attendance, from massive murals commissioned by emperors to graffiti of gladiators and street handouts. Augustus even employed live crocodiles as a promotional stunt.